TLDR

MARKET RECAP → Stocks closed out the week in the green following the Federal Reserve’s interest rate decision on Wednesday, which reduced the overnight rate for the first time in over four years.

APPLE LAUNCHES IPHONE 16, WATCH SERIES 10, AND AIRPODS 4 →📱 Apple (AAPL) unveiled the iPhone 16, Apple Watch Series 10, and AirPods 4, featuring better cameras, advanced health tracking, and improved noise cancellation, keeping their products at the forefront of tech innovation.

MCDONALD’S 50-CENT CHEESEBURGER → 🍔 McDonald’s (MCD) offered 50-cent double cheeseburgers for National Cheeseburger Day, available exclusively through the app, in a bid to drive digital engagement and boost customer traffic.

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MARKETS

Today’s S&P 500 Heatmap

Notable Earnings This Week

TODAY’S TOP NEWS

Apple Launches iPhone 16, Watch Series 10, and AirPods 4

📱 Apple (AAPL) unveiled the iPhone 16, boasting a better camera, enhanced battery life, and faster performance, designed to meet growing consumer expectations.

⌚ The Apple Watch Series 10 introduced more precise health-tracking features, including improved heart rate monitoring, wrapped in a sleeker design.

🎧 AirPods 4 came with upgraded noise-canceling technology and extended battery life, maintaining their market dominance and deep integration with other Apple products.

TODAY’S TOP NEWS

McDonald’s 50-Cent Cheeseburger

🍔 For National Cheeseburger Day, McDonald’s (MCD) offered 50-cent double cheeseburgers on September 18, a promotion aimed at driving customer traffic and boosting app usage.

💸 The deal was available exclusively through the McDonald’s app, part of the company’s ongoing efforts to promote digital engagement and increase mobile orders.

🔥 The fast-food giant leveraged the popular food holiday to boost sales and maintain brand relevance in a competitive market, offering customers a nostalgic price point for one day only.

BULL VS. BEAR

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